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CHINATOWN FOOD GUIDE

Shaftesbury PLC, who own an exceptional real estate portfolio in the heart of London’s West End, required an influencer-led guide to promote the fantastic offering and range of cuisines in Chinatown London.

Using materials that reflect Chinese culture, an engaging and contemporary book was made that feels truly authentic to Chinese traditions. The guide, distributed in some of the best West End hotels, positioned Chinatown as one of London's most vibrant and diverse foodie destinations. 

Sector
Retail

Project created in partnership with K4 Creative.

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